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Workind completes $1.4M financing round to expand across Canada

Accelia Capital and BKR Capital lead the round

Workind, a leader in the employee experience and flexible benefits revolution, has raised a $1.4 million financing round to accelerate its business development and enhance its service offering for employees. This financing marks an important milestone in the company's mission to redefine workplace wellness standards for both employees and employers.

Designed by an employee in response to employee demand and desire

The technology solution developed during the pandemic enables employers to easily allocate and manage flexible wellness dollars for their teams, and to offer a range of local services and products tailored to each employee's unique lifestyle. Workind stands out for its turnkey offering, combining an online boutique, a personal spending account (PSA), a simple and efficient administration console, and a user-friendly platform to foster employee engagement.

"This funding will enable us to expand our footprint across Canada, continue to tailor our services to meet the evolving needs of employees, and offer employers an inclusive and responsible supply of lifestyle and wellbeing benefits," says Farnel Fleurant, CEO and founder of Workind. "From prepared meals to cultural activities, to caregiver support, the services we offer meet the unique needs employees express to us and help employers attract and retain great talent."

"Workind responds to a growing market need expressed by many Canadian companies who wish to offer more flexibility to their employees. Under the leadership of Farnel Fleurant, Workind is destined to succeed and become increasingly integrated with the best tools for attracting, mobilizing and retaining employees. This funding will help accelerate the deployment of Workind here and abroad," explains Francis Gosselin, Chairman of Workind's Board of Directors.

Solid, diversified support

The $1.4 million investment was led by Accelia Capital and BKR Capital, two seasoned venture capitalists in Canada. Plus, support from Investissement Québec, and angel investors specialized in technology and human resources.

"We are proud to support Workind and Farnel, alongside BKR Capital and NAventures, in her ambitious growth and development strategy to propel the company to new heights capitalizing on the anticipated growth of future of work technologies. This investment also allows Accelia to continue its mission to accelerate women's leadership in technology by supporting an innovative woman-owned company that is poised to take a leading position in Canada," says Christine Beaubien, Co-founder and Managing partner at Accelia Capital.

"With this equity investment in Workind, Accelia joins existing investors BKR and NAventures in supporting the vision of Farnel and his team, and propelling the company to new heights. Workind is well positioned to benefit from the anticipated growth and evolution of the market for technologies dedicated to the future of work", confirms Julien Letartre, Vice-President Investment at Accelia Capital.

"Workind fills an important need for employers in Quebec and beyond, as demonstrated by its growing popularity. The Workind platform makes it possible to offer relevant benefits, optimizing employee retention strategies. We live in a time when corporate employees want much more than financial remuneration; they want to work for employers who understand their personal needs and share similar values. We are proud to be associated with Workind's ambitious project to create a future of work that is both productive and caring for all," says Lise Birikundavyi, Co-founder and Managing partner at BKR Capital.

"Innovation is a catalyst for growth in all business sectors, including human resources. With SMB Pulse, Investissement Québec has an additional tool to support young companies like Workind, who want to use technology to rethink the world of work," says Bicha Ngo, President and CEO of Investissement Québec.

About Workind

Workind's mission is to empower caring workplaces. Through a smart and intuitive platform, Workind provides a flexible solution allowing employees to access lifestyle and wellbeing benefits to shape the life balance that suits them while having a positive impact in their community.


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